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Forms exist in our everyday life. Some forms make us ponder about the fabric of our existence, while other forms are molded to solve problems for a range of scenarios that people naturally encounter daily. Forms translate into experience. Most of the time, innovative solutions live between functionality and form (experience). Companies like IKEA are pulling off this balancing act, thus flourishing in their industry, mastering the art of providing simple design, high usability, durability, and affordability. It is with this eloquently tailored formula, that IKEA is able to sustain a lasting brand. 


Marcus Engman, formally the head of design at Ikea once stated that, “His passions lie in the connection between design and communication, not as separate areas but together.” This thinking assists IKEA in exploring more intimate relationships between producer and consumer, blurring the lines between the two, even inspiring the inner interior designer, offering planning tools that allow customers to virtually design spaces that are realistically similar enough to visualize any intended look/feel. IKEA’s “cooperative direction” allows them to reveal the usefulness of each product that is designed, then mass produce, thus maximizing their ability to provide the best experience even before you step foot into a physical location. What starts out as a quest to find good furniture at affordable prices, turns into an exploration into all of what is realistically and stylistically possible. 


IKEA offers elegant designs coupled with experiences that move consumers fully through the process of discovery, design, and overall satisfaction. Experience the brand at least once, whether it’s for curvy sitting arrangements in a downtown loft in a busy city, or durable but fashionable pieces in a spacious ranch bedroom overlooking rural landscapes, IKEA is a design must for any and everyone.